Volume & Soft Hold

This innovative mousse is infused with PRIME Lavish Argan Oil, leaving the hair healthy, soft, shiny and movable. The result gives you a light hold.

Retail Size: 8 oz

Volume & Strengthening

Vol-lux Thickening Mist builds body and enhances texture making your hair feel and look fuller. Lift your hair with weightless volume while strengthening hair to prevent breakage.

Volume & Matte Texture

This matte Vol-lux Texture Spray completely transforms hair making it feel thicker and adds more volume to create dimension and texture for an undone look.

Enhance Volume & Texture

Curl-lush Sea Wave Spray adds volume and flexibility leaving you with a beachy textured look. Excellent in wet or dry hair.

Restore & Strengthen

Vita-rich Repair Mask is a deep conditioning treatment infused with Keratin, which helps to restore moisture, strengthen hair, reduce breakage and eliminate frizz. Great for all hair types. Safe for colored and chemically-treated hair.

Volume & Refresh

Don’t want to shampoo your hair today? No problem! Polish Dry Wash is the perfect product to help soak up excess oil making your hair feel fresh and clean in seconds. Results in fuller, more voluminous hair. This specialty shampoo is great for all hair types and extensions.

Firm hold / High shine

A classic, water-soluble pomade with an aggressive hold and a handsome aroma. Suitable for all hair types to create a smooth polished look that would make your grandfather proud.

Your Daily Detox for Hair and Beard Care

Revolutionary one step WASH packed full of botanicals and activated charcoal to cleanse, condition and detoxify your hair and beard without stripping away natural oils.

Added moisture and shine

Just a few drops of this no-nonsense beard oil worked thoroughly into your whiskers will moisturize the skin and leave your beard gloriously handsome and smelling fresh.

Retail Size: 1 oz

Volume & Texture

Make your hair feel thicker, fuller, and healthier using the miraculous PRIMER Volume & Texture Tonic.  This nourishing styling spray is packed full of powerful botanicals and oceanic extracts that'll provide you with some serious backbone to your blow-dry.